Medical practice market research

In the competitive landscape of US healthcare, having the right information is critical for success. At Hawk Revenue Group (HRG), we provide comprehensive market research services, helping doctors set up successful medical practices. Our team conducts a thorough analysis of the market, identifying competitors, potential referral bases, suitable locations, and key insurance payors. This ensures your practice's sustainability and growth. 

Role of HRG in market research 

HRG plays a pivotal role in conducting market research for your medical practice. We leverage our industry knowledge and research expertise to provide you with a comprehensive view of your market landscape. Our goal is to equip you with the necessary insights to make informed decisions about your practice setup, ensuring that you are well-positioned to compete effectively and grow your patient base. 

What is market research? 

Market research is a systematic process of gathering, analyzing, and interpreting information about a market, its customers, competitors, and other factors influencing its activities. In the context of setting up a medical practice, market research involves understanding your potential patient population, identifying competitors, determining suitable locations, and identifying key insurance payors with whom you should contract. 

Why is it important?

Market research is vital for the success of your medical practice. It helps you understand the dynamics of your local healthcare market, including patient demographics, competitor strategies, and potential referral sources. This information allows you to position your practice effectively, make informed decisions about services, pricing, and marketing strategies, and identify opportunities for growth. 

Our Approach 

At HRG, we use a comprehensive approach to market research. We start by understanding your unique needs and goals. Then, we conduct an in-depth analysis of your target market, including competitor analysis, patient demographics, referral sources, and insurance payors. Our team uses advanced research tools and methodologies to provide you with accurate, relevant, and timely information. 

Expertise and benefits 

With years of experience in the healthcare sector, HRG brings unparalleled expertise to market research. We understand the complexities of the healthcare market and have the skills to navigate them effectively. By partnering with us, doctors benefit from insightful market analysis, strategic recommendations, and ongoing support, helping them establish successful and sustainable practices. 


In conclusion, market research is an essential step in setting up a successful medical practice. With HRG's expertise and proven approach, you can gain a deep understanding of your market, make informed decisions, and build a practice that meets the needs of your patients and stands out from the competition. 

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"Since partnering with “Hawk Revenue Group” for our medical billing needs, we've seen a significant improvement in our revenue cycle management. Their team is knowledgeable, professional, and always up-to-date with the latest industry changes. The accuracy and efficiency of their work have not only helped us increase our collections but also allowed our staff to focus on providing exceptional patient care. We highly recommend “Hawk Revenue Group” to any practice seeking a reliable and effective medical billing partner."

Dr. Jane Smith

Family Medicine

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